Fireside Gatherings

Creative Breakfast #10 – Business Insights – User Experience

The last Creative Breakfast for the third generation was a very engaging topic: Increase Conversion Rate Through User Experience. Our guest was Madalina Constantinoiu, Digital Customer Engagement Director for User Experience.

The 25ers understood how an A/B testing works through practical examples in eMAG. They also learned about different user shopping models, customer engagement, they discussed about roadmaps in user experience and how the processed results lead to new initiatives.