Fireside Gatherings

Creative Breakfast #4 – How to build a brand in 10 steps

At the end of February, the 25ers met with Daniela Petrescu, Brand & Communication Manager at eMAG. They talked about the structure and the strategy of a new brand and the event was a mix between presenting different concepts related to branding – category overview, consumer, brand positioning statement, brand narrative, brand idea, brand attributes & persona, tone of voice, values, functional benefits, naming, visual identity – and a lot of practical exercises.